Imagine if, after centuries fighting each other to “own more” we will soon find ourselves in the reversed scenario of competing to “own less” Disownership is set to become a dominating feature of post digital age. Answering to the middle class income pressure and capitalizing on the digital turbo power of info-sharing, the new macrotrend impacts on several industries, transports, logistics, holidays… “Take from the system, put back in the system” is going to be “the way to do it” in the near future. We examine the case study of Car2Go, Daimler Germany.
In conjunction with Copenhagen Institute of Future Studies.